Augmented reality (AR) and the metaverse will inform several industrial design and product design trends for years to come. The implications of this tech are both exciting and terrifying. AR offers unprecedented functional utility and new avenues for self expression. Design trends are a reflection of society and the events occurring in our world. We use digital tools and connect with each other virtually more than ever. Augmented Reality and the metaverse is the next logical step in digital interaction. Regardless of whether you think this tech is good or bad, it will have a major impact on design and culture.

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0:00-0:26 Introduction
0:27-1:00 What is AR?
1:01-2:37 Personal Expression through Objects
2:38-4:06 The Next Frontier in Personal Expression
4:07-4:40 The Metaverse
4:41-5:39 Novel Interactions with AR
5:40-6:18 Accessibility
6:19-7:01 Virtual vs Physical Pros & Cons
7:02-7:43 Personalization
7:44-10:17 Manufacturing is Really Hard
10:18-10:56 AR To Simplify Manufacturing
10:57-13:20 Dangers of Augmented Reality
13:21-14:12 Conclusion

All content written and edited by John Mauriello. John Mauriello has been working professionally as an industrial designer since 2010. He is an Adjunct Professor of industrial design at California College of the Arts.

Keiichi Matsuda Hyper Reality Video: https://www.youtube.com/watch?v=YJg02ivYzSs

Thumbnail courtesy of Vu Hoang: https://www.flickr.com/photos/187794252@N03/50810303556/in/photostream/

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42 Comments

  1. I wonder just how functional AR will end up being over the next few decades. A lot of it focuses on visual augmentation, which can absolutely result in a lot of cool things. But relies on people looking at an object to interact with it. It completely ignores augmenting touch.

    We are already seeing a trend in replacing physical controls for a smartphone app. It gives a lot of versatility and enables easy updating of features, but requires you to pull out a phone and fiddle with it. RGB room lights are a good example. When I used some, the app allowed for an incredible range of colours and options, and voice commands were nice to control them when I was busy with something. But they completely failed to account for the presence of a physical light switch. Using it would reset the lights and require configuration every time. The only way to comfortably turn the lights off and on, was through voice commands. And while that works, sometimes after an exhausting day its just easier and more comfortable to reach for the switch when i get home.

    Some of this is no doubt because i am more used to using a switch. But I think its undeniable that physical controls for frequently used single purpose functions are far more comfortable. Its why every single smartphone still has volume up/down and the power buttons. Even with the constant reach for the most minimalist smartphone design possible.

    A computer keyboard is a good example as well. With every keystroke my brain adjusts to the actual locations of the interaction points. Meaning i never have to look at my board and manage to type quickly and accurately. Not being able to feel the physical separation between the keys means that slight offset that is inherent when you aren't visually aware of the board cant be corrected before you actually press down on a key and send the input.

    I think as long as we have physical bodies, AR will be most successful when it augments already existing controls and interactions rather than replacing them. Especially because you will always have to wear some kind of eye piece for typical AR to be possible.

  2. I’ve found that the biggest problems with this tech appear when it ceases to be a tool and we become dependent or addicted to it. At least for me that is the case with my phone, it serves primarily to make me unhappy and waste my time, but I need it, or at least feel that I do, to interact in this new environment. I am very worried about these technologies even easier to abuse and harder to remove yourself from becoming necessary.

  3. I’m really struggling to understand how any of this translates to the average consumer. What do you mean digital design will cut down on fabric waste and shipping emissions? What, are we going to be walking around naked with little projectors generating clothing? I can see how the metaverse crap is useful for initial designs, but I’m not understanding how it translates to anything else.

  4. "Digital experiences are very temporary, they are just pixels. And I think that because of that, not as much value will be placed on them."
    And I think on that point… you might be very wrong.

  5. Yeah…Lets just have everyone walking around tripping balls and hallucinating. Haven't we already established that drugs and public places is a bad idea? (illegal) (morally unethical).

  6. About context when you say "in Certain Subcultures" what do exactly mean when you say that?🤔🤨 they want to see other people value those things and do so because they want to associate themselves with the strongest athletes…
    Oh you mean Black Men the predominance in "subculture."…~That choice and of words in correlation to that particular imagery That's also a conscious decision.
    That needs a re-evaluation in perspective also ..too soon?

  7. Thanks for a great video. The points are correct, changes to digital products are easier. #VR can give a huge competitive advantage and cost-saving. However, currently, the creation of #VRContent is based on game engines, and that's not a good way to go about it. A no-code option to covert existing 3D content as CAD models, Scan point cloud to convert automatically to Virtual shareable model is way to go.

    That's what we are trying to achieve at iQ3Connect

  8. Dude I love how nobody talks about the amount of computing power convincing ar needs… Like yea the possibilities are great and all, but these aint new ideas and nothing really changed that much in recent years… The main thing holding AR back is still hardware… And that hasnt improved very much in the last few years…moores law is dead folks

  9. Back in 2006-2019 it was about flat oversimplified designs…now that trend has been overdone and is over. So the next natural thing is to do the opposite. I'm glad flat designs trend ended, everything was looking the same. Hello skeuomorphism!

  10. How do I start learning AR/VR? I've been learning Ui/Ux from youtube and various courses in udemy. Will the knowledge of Ui/Ux help in AR/VR? I am planning to go in the field of AR/VR Design, hence the question.

  11. 6:14 Skeuomorphism UI – I like that look better than the flat UI. I have an old iPod touch that has that look and I'm really impressed every time I look at it.

  12. at 3:16 you forgot how dumb the metaverse crowd really is: they invented the nfts to introduce these critical problems in the AR world, and the entire AR/VR/etc. concepts can all go to the trashcan because the related business models would rely on this crypto shit

  13. I would like to see a way to get all the recommendations someone else gets by connecting to their vision or something like that. It might help with bridging the gaps. The obvious problem is still that people need to be open to the different perspective.But I feel like it would be helpful to have a way to see the world through someone else’s eyes.

  14. "social media echo chambers can lead to pretty horrific results…" so you displayed Jan 6 footage? How hip. Weren't they the only ones fighting exactly that? Where were you when Amazon shut out Parler? No footage of the Black pajama stooges? How about the lockdowns….imagine everyone more hysterical than they already are, walking through New York with AR visual overlays of infected people and false statistics for captions….or maybe colorful aesthetics covering up the poop and syringes in San Francisco…….Oh right…you're on YouTube…careful… oh yeah, awesome video.

  15. Hard to keep design or right track as you said if so many people aren’t so educated and skilled in it!there will be so many psychological errors in that time in virtual reality…but will see W there crappy design and where good will go’

  16. With the hand squirrel example, actually a boat capsized years ago and it was full of rubber ducks. Sounds like a hilarious story until you fast forward and look at our insane microplastic problem.

  17. As a current industrial Design student I find this extremely depressing. I like working in person and don't like the idea of sitting at my computer for the rest of my life. I'm convinced that humans will always desire physical feedback. But this future of over integration sounds like a depressing idea.

  18. Rather than everyone switching their lives into digital ones. I hope we can get back to valuing and purchasing quality items. But that would mean having to uplift people from the poverty line.

  19. Why the fuck everybody today is tried to convince that crooked VRchat ripoff and pokemons will "change the world forever".
    If somebody is paying for this, Id like to join, kek

  20. Can you make an analysis video on the Gordon Murray Automotive T.50? It is a new car that has a unique seat layout, which is steering wheel in the middle and 3 seats.

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