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Web Design Pricing

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In this video:

I break down my thoughts on why some people can consistently sell websites at $5,000 -$10,000 (or much more) while other people struggle to ever sell websites over $100.

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Often getting a large website project deal is NOT about how much pages, how fancy the code, how long it took – it is REALLY about what the website does for the business.

Business owners want a website for what it can do for their business – not how it looks on the surface. They are looking for what it does, what it helps them with, what it can help solve, what problems it can remove etc.

Hope this video helps and hit me up in the comments if you got questions or requests for future videos.

Post any questions you might have in the comments.

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49 Comments

  1. I love this, I had a bit of a taste of everything throughout my career, and at the start, I was discouraged because I studied to be a 3D animator and ended up in a sales job because I was simply not getting paid to be a 3D animator or to do the extensive hours at a peanut salary.

    At that time, I could get paid more to work an 8 – 5 job as a sales consultant without any education than I could with being a qualified 3D animator with work experience.

    But holy camoly! I can't even begin to explain how grateful I am right now for the place that it has led me to.

    I love figuring out problems, got into web design and development and then ended up starting my own business! Everything that I learned from being a sales consultant straight through to being an IT service coordinator has truly helped me develop solutions that help businesses grow instead of just having a fancy website that adds no value to a client's business.

    People always want to add fancy, none essential things to their site, which is okay, but the question is. Does it add value, or does it just look pretty?

  2. Could you make a video where you showcase a 10k website?
    Show the scope of such a project, the business value it creates, the problems it fixes and also deep dive into the technical aspects like how its built?
    Just a request, would be cool to see in order to understand just what it takes.

  3. Is there any chance that you could point me in the right direction of blue chip web design agencies please? I am needing a high end web sight built with high end functionality in the UK.

  4. Summary of the video:
    The cheap ("$100") web designs services just focus the website's look and often use a quick theme to make it.
    The expensive ("10000") websites offer more than just a look, they target bigger businesses, with larger needs, and help them get the tools (or leads) to grow.

  5. So here's my question. I'm already sorry for any grammatic mistakes but I am learning to create what is trending nowadays like ithose you see when you go to websites like beehance and lapa.ninja. I've also tried using many calculators but they seem to calculate a very huge price like 25K$ which I honestly think is overselling my talent. How much should a person like me charge for such level of design also taking care of the user experience, accessibility, A/B testing and other factors? Would it be at the thousands level or hundreds?

  6. Great vid as always Rob, agree that this bigger picture 'problem solver'/business improver approach will bring in the bigger clients than a 'web designer'.

    Thinking about your £10k projects, do you market your services to them as 'Fox Web School' and leverage the authority in the subject that commands, or do you sell your web services as another business/or as 'Rob O'Rourke' the individual?

    Thanks

  7. Great video. The more I watch your videos the more I realize it's all about how my (limiting) mindset got me stuck in the lower priced website category instead of the higher one. Thanks for this insight!

  8. Would love if you can answer my question, I got scammed 2 days ago by web for 99 website, he created my website on wordpress and later changed all my admin info after getting paid, now I am at a lost because I contacted wordpress rep and they are telling it will cost me more than a thousand dollars to restore my site. What should I do? Is there another way?
    Awaits ur response

  9. Thanks for sharing ☺️.
    In my opinion it's,
    Websites vs Web Applications.
    Costly could also means custom branding, good server, scalability, site security, integrations, or some custom functionality. A business could start cheap but they will soon realise cheap is not what differentiate them from their competitors and at some point they need to upgrade.

  10. No amount of "design" will push your website from $100 to $10k unless you're talking to an ignorant client with a bunch of money to waste.
    Unless you're a celebrity designer, the website will be the tip of the iceberg of what's expected of you to do to hit the thousands mark. A client who really wants to use your services to boost his business will know what he wants.
    Everything the guy mentioned is hollow talk that will fizzle out instantly when a client asks the terrifying question "so, what does all this entail concretely? How are you going to accomplish that" and trust me, no amount of vague "we can increase your sales because we're experienced" will work.
    Wanna charge more? Target bigger clients and flaunt your portfolio (assuming there are big names in it).

  11. you are absolutely right on your every point. But imagine a situation. I am a freelance web designer from Bangladesh. I want to get a client. I am cold emailing companies with a solution to their problem with a budget of $10,000. Will those business owners give a shot to me? They will rather go to an Agency and say we have this this this problem and we need those solutions.

    And the agency will give them the solution with the 10k budget. What's my benefit here?

    Or what can I do here? Any idea?

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