Using Web Design To Manipulate A Massive User Base

Made this in conjunction with Peter Ramsey (@builtformars) using his super interesting case study! Check out the full story: https://builtformars.com/case-studies/netflix-ads.

paying to watch ads is crazy

I like that instead of teaching us, it ended exposing them lmao

I'd have made a plan more expensive than Premium and had 5 total but this is just evil

Alr

So manipulation

i genuinely think your changes are pretty good, but for the love of christ dont turn everything into dark mode.

every site has its own color palette and flair, you're literally removing that by making all your redesigns dark.

tl;dr: dark mode isnt always the answer

What's even the point of having ads if we're paying for it anyway

Shit like this should be illegal

Can you do for tumblr?

But it’s covered and should be shown at the front if not some random guy will sue netflix

Hub next?

This is called the Goldilocks principle

As if they weren't scummy enough already lol

i think the thing with the ad supported tier is because people realized you can use adblockers

"Marketing" is just a fancy term for manipulation.

Imagine there are people who pay for the 1080p tier and watch it on chrome. Waste of money since the drm management limit at 720p

Fewer*

Exactly, this is manipulation and fraud

I'm using my teachers account anyways

Really old trick

damn, what a nice edit.

And then they went bankrupt for losing everyone's interest by not making any good shows, and then cracking down on account sharing while also increasing prices, causing everyone who was paying to cancel the extremely expensive service and those who weren't paying not purchasing subscriptions because they probably couldn't afford it in the first place so Netflix would've gotten $0 anyways.

Yo ho, yo ho it's a Pirate's life for me.

Netflix is so overrated and over priced. The content isn’t even that good.

Piracy costs $0/month. Hell of a bargain if you ask me.

Just another point to don't give a shit about Netflix and their fuck ups.

TurboTax does this it’s so scummy

Do the hub

I mean its PRETTY well known but still cool to hear LOL!!

Yeah, you could pay 20 dollars or whatever for 4k, or you could get it for free by raising the skull and cross flag and sailing the seven seas, and pirate the movie…

Just watch it illegally at this point

That's another example of why nowadays everything is just made for money

Woooowwww NeNe…
🌈🫒

This is nothing compared to what they've done with the side sliders on the main page.

Remember kids, Pirating Netflix is morally correct

Xbox next

Thats why I dont have Netflix anymore

Here we get Netflix basic for $2 without ads

Get the lowest plan and upscale the resolution, if you have a Nvidia Graphics card that is.

Never fails to amaze me❤

let the alphabet's pay for your movies.

Thanks I live in Russia where we have 1 subscription for music, food delivery, movies etc etc for just 1.5$ and with no ads. Can’t understand why only we have this thing💀

Ovvo if you don't showcase everything, everything's not gon purchased

that's called "dark patterns" and is a deceptive and malicious practice…

Shame that he missed His chance to review the hub ui on april fools

I simply pirate everything, so I don't care.

i pay INR 200 and 2 of us use it that's like 2.4$

Do I hate Netflix? Or do I hate capitalism?

Yes