When Elon Musk rebranded Twitter to ‘X’ back in July, many of us initially assumed it was a poor attempt at a late April fools joke. Slowly, though, we began to realize that Musk was serious. Twitter’s iconic blue bird was gone for good.
Musk has made several changes to the ‘X’ logo since its conception, including making it bolder (before reversing the change) and, most recently, adding edgy white stains to the icon’s background.
Sadly, none of Musk’s changes have made it any easier to get over the death of Twitter’s blue bird. We’ve simply had to sit back and accept that the blue bird is gone from the site forever. It’s been a bitter pill to swallow.
Now, however, one organization is offering a way to bring the bird back. The World Parrot Trust (WPT) recently launched an appeal on X, asking Musk to donate the defunct Twitter logo to them.
The international charity believes the design could be used to raise awareness about the potential extinction of The Lear’s Macaw, an endangered parrot native to Brazil. The WPT states the famous blue bird logo could spark interest in the charity, helping to support their conservation efforts.
So, what’s Musk’s next move? Clearly, he has no intention of reviving the Twitter brand, so why not donate it to a worthy cause? This would be an excellent opportunity for Twitter’s mercurial owner to piece together pieces of his tattered reputation after an abysmal 2023.
But, if we’ve learned anything about billionaires over the last decade, they rarely give things away without solid personal incentives. Will Musk really be moved enough by the plight of Lear’s Macaw to give up Twitter’s trademarked logo? Time will tell.
There are currently fewer than 1700 Lear’s Macaws in the wild. The parrot is threatened by habitat loss, hunting and the wild bird trade. You can find out more about the species and donate today by visiting the WPT website.
Robert Reeve
Robert is an experienced marketing professional with extensive experience working with brands to refine go-to-market plans, SEO campaigns, and content marketing strategies. A committed writer with a keen eye on the latest developments, Robert specialises in producing content across all things tech and marketing.
