As human beings, we get used to “the way things are” really fast. But for designers, the way things are is an opportunity … Could things be better? How? In this funny, breezy talk, the man behind the iPod and the Nest thermostat shares some of his tips for noticing — and driving — change.

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32 Comments

  3. As a Designer I've learnt things that there are 2 parts to be a good designer.

    1. You have to be good at the technical tool
    2. You have to be good about principles.

    No number 1 means it's just an idea
    No number 2 means you just know
    how to do it but doesn't know why you do it.

  8. Kids always ask the obvious, and this is usually what we miss
    Einstein knew the power of imagination, it's endless, so next time your not acting your age, your probably have a great idea : )

  29. I totaly agree with him it's 100% true we need to see the tiny details to change the world to the best and this is the meaning of creativy, we have firstly to gather the knowledge required and to reforme it in order to bring out some new alternatives

  30. 1st tip: Look broader (Look at what's easily forgotten/left out).
    2nd tip: Look closer (Pay attention to detail)
    3rd tip: Think younger. (Be more imaginative/curious)

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