The best homepage layout that optimizes both user experience and conversion.

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39 Comments

  3. Lots of comments about the type of website layout depending on the application…and I agree. However, he clearly states in the first 30 seconds or so that this is what works best for local, service based businesses and in my experience this is true. You can still have some design creativity withing the constraints, and in the case of most small service based businesses they just need something that achieves ROI. The goal is not to win design awards or reflect the creativity of the business. It is to move potential clients to take some action and place as few barriers in their way as possible.

  9. I don't necessarily agree with everything being said but I 100% agree that some websites are too chaotic. I can tolerate it if those are websites of the brands that are known for being "futuristic" but it is still important to know limits. This kind of a website can turn into an absolute hell from an accessibility standpoint. People with a vestibular disorder may have a hard time going through websites full of animations. If you don't want to be ignorant but still want to make your website flashy at least make it possible to disable/limit the motion of elements.

  10. A "designer" telling you to have a standarized, uniform design for all websites. Clap, clap, clap. What's the point in designing websites anymore, according to this guy, everyone just go to codecanyon and use the same template for everything.

  13. I really love your content! You’re amazing! You should be so proud of yourself with the way you explain and present information.

    I’m in my late 30s and couldn’t really grasp website design until I’ve watched a few of your videos.

    I’m thinking about my layout, elements, classes, IDs, and styling before I even touch my computer.

    It’s a deeper understanding of engineering websites.

  19. A yes another exel spreadsheet "DESIGNER" / "VISUAL COMMUNICATOR" keeping people engaged and excited about being alive and experiencing the beauty and fun that creativity storytelling and excitement of discovering new things, new challenges and new emotional responses WEB DESIGNERS once upon a time had to offer… Once upon a time, before the idiots with funnels and people with dollar signs in their eyes and pie charts in their mouths came along and fked up the internet forever. We used to surf the net not be guided through 7 rings on marketing funnelling hell through the ocean of web sites that look the same, feel the same and use the same boring layouts and methods of converting people into consuming idiots….

  21. Instead of using the word "stupid" rather say "not good" please. You're ruining the purpose of your videos with your bad language. And if you think or say you're helping, telling me i'm stupid isn't helping me. Making a bad choice doesn't automatically render a person or their actions stupid.

  30. The truth has been spoken. One little question about the first two containers. What about the first like you said, and the second WHY you need the service instead of prices right away?

  31. I really enjoyed all of your videos! I'm working on a startup that is going to sell (at first) a single hardware product. It would be very interesting to know whether your recommendations would differ for more product based sites. The biggest problem I'm facing is whether to put all of my product info on my homepage, or keep the homepage shorter, and put all of my product info on a product-page. That last one would be the mistake of 'barely having a homepage'

  33. I can't say that I agree with all of this. It genuinely greatly depends on the website, brand, and it's audience. I think the universal things like navigation, footer, etc are important but it's also important to make the brand stand out and make an impact. I made a homepage for a book website and the only thing necessary on the homepage is a call to action to order the book and the book cover and the publisher's logo. Your ideal homepage design feels incredibly overcrowded to me. Also full screen layouts are perfect for portfolio websites. Very easy to navigate and let's the design of your work speak instead of the design of the website it's sitting on.

  36. I wholly believe in optimizing website designs and layouts for the best user experience, but I also believe that designers should try new things without fear of their ideas being called "mistakes" or "stupid". Today's optimal designs for maximum click-through rates may very well be different in a decade, but we won't know if the design community as a whole condescendingly shames others for experimenting outside the norm. We didn't get to where we are today without making "stupid mistakes" along the way.

  37. Im not so experienced in this but my best clicking respect this for buisness model and learning / e-learning websites. And a second page to detalled offers you don’t want them in the front. Using A.I.D.A for the texting part. And of course the big plus is the convertibility on mobile devises but now days even no-code apps do it good

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