Facebook’s “like” and “share” buttons are seen 22 billion times a day, making them some of the most-viewed design elements ever created. Margaret Gould Stewart, Facebook’s director of product design, outlines three rules for design at such a massive scale—one so big that the tiniest of tweaks can cause global outrage, but also so large that the subtlest of improvements can positively impact the lives of many.

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31 Comments

  1. I've always found the rationale of going from the 5-star system to a like/dislike system very silly. It's like saying, "oh, elevator users in this skyscraper mostly use the top and bottom floor buttons. Guess we should get rid of the buttons for all the other floors." Like, seriously? Just because people only use the highest and lowest options, it doesn't mean there aren't plenty of people using the middle ones and finding those buttons essential.

  2. This lady promote Facebook as being designed around users and not the other way around…FALSE. I can understand the lack of disLike on Facebook since is a network promoting friendship and you don;t want "friends" disliking your posts. 

  3. It's a bit of a stretch to say Facebook buttons are something the entire world wants and needs. Talk about living in a bubble.
    Really interesting topic but it's a shame the way she approached it and her patronizing and condescending tone she used.

  4. Fail to see insights from this video. It is not really offering any new stuff. Cross-browser compatibility is not a problem for giant website only. It is actually getting easier with newer browsers comply with standards. Using data analysis to learn about users is not new either. What's new is websites that gather huge user base. But she failed to shed lights on anything that is different between smaller websites and bigger websites. Nor did she share anything unique they learn about their users. 

  5. Ugh, all of those resources and the designers still couldn't figure out that people want an immediate solution to the picture that could harm their reputation, BEFORE it has a chance to damage said reputation.
    Try talking to a person sometime

  6. I really want the rationale behind getting rid of the per person filters for the wall content. It would be fun the hear how they phrase "We want you to see what we want you to see, and not want you want to see".

  7. this video and ideas from @***** just made my day..
    ''But what is really hard about designing at scale is this: It's hard in part because it requires a combination of two things, audacity and humility — audacity to believe that the thing that you're making is something that the entire world wants and needs, and humility to understand that as a designer, it's not about you or your portfolio, it's about the people that you're designing for, and how your work just might help them live better lives.

    Designing for low-end cell phones is not glamorous design work, but if you want to design for the whole world, you have to design for where people are, and not where you are.

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