This is the second video on the UI audit for a test drives website, in which Diego showcases the step-by-step process he follows to analyze competitors and industry references. He also shares the document that was produced after this audit, made a template for you to use at your best convenience: https://docs.google.com/document/d/1a0x5VE2asXfve2to5ipvdFqH8Uq2gwhHQUkZYmJZaEA/edit?usp=sharing
00:00 – Start
00:01 – Intro
01:23 – What we have done so far
02:35 – Summing up a few more references: car dealerships
04:03 – Marker 4
04:52 – Reference: Toyota (disregarded)
05:07 – Reference: Cars.com (disregarded)
05:19 – Reference: Porshe Downtown Chicago (disregarded)
06:45 – Reference: Autonation USA
07:47 – Comparisons
08:09 – Studying the Airbnb reference
10:02 – Airbnb reference: single experience page
10:16 – Airbnb reference: listing page
13:49 – Airbnb reference: booking
14:42 – Airbnb reference: the key things to be compared
18:42 – How our audited brand approaches the booking experience
21:32 – Difficulty in browsing through different experiences
25:40 – Analyzing reference: MyMotorLand
27:31 – Comparing MyMotorLand to Airbnb
30:06 – Dedicated page for the experience
32:13 – No page dedicated to the experience in our audited brand
33:26 – Testing the booking experience of MyMotorLand
34:20 – MyMotorLand checkout shopping experience
35:14 – Both Airbnb and MyMotorLand allow users to book immediately
37:16 – MyMotorLand reference: user accounts?
37:34 – Analyzing another reference: Driveway
38:49 – Our audited brand is quite different
40:15 – Conclusions
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