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33 Comments

  1. I was recently approached by someone I know to do a web design. I mentioned paying 300 dollars for something and they were instantly shocked. A clear sign they are not going to pay you very much. Walk away….just walk away.

  2. Wow, another video about the term "value".Man y'all been watching the same guy about selling online products and your not really helping with real world pricing, so no your video was not helpful.

  3. 1:44 this is very good.. the method. Before I seen a video about valuing your graphics or logo designs and it made this point that Nike logo is more valuable because it’s on millions of items.. where as a logo for a small company wouldn’t cost as much to change overall. But yes rant over great method 👌😂

  4. Hey Ran, could you please explain this with the help of a dummy scope? with dummy figures? I guess that would clear the doubts of lots of people. I know every website project is different and one way can not be applied to all but still, it will give us a direction. Thanks in advance.

  5. Pricing clients based on what they are worth? Not exactly the answer I was expecting. I do not follow this philosophy. This guys advice will kill your web dev business. As a good web designer and developer you need to understand when to walk away from a potential client. . Everyone wants a great website but not everyone can afford them. Don't work for just anybody that knocks. Qualify them and business first. Don't downgrade your time/money just for the sake of getting business and don't charge them based on what they make. You charge them what you think your time is worth. If your time is worth 20 bucks an hour charge that, if its worth 500 an hour charge that. Dr's and lawyers do not charge based on the clients income, they charge based on what there time is worth and what they know and are capable of doing. Specialized services like web design fall in the same category. McDonalds does not charge people different prices for a hamburger. No store charges by what clients make. If somebody needs brain surgery they do not call the local physician for a quote. The Physician refers the business to more qualified or specialized doctors.
    I get a lot of calls and new leads but the problem is few qualify to what I expect to be paid based on what I am capable of doing. I am always glad to source out business on clients not worth the time. Its not a bad thing. Its a great thing.

  6. The video itself is nice and informative but what would have been really useful is if you linked a couple examples of a well put together "one-room apartment" websites and then a couple examples of poorly put together "three-room apartment" websites.

  7. Great recomendations….. I guess the more you discuss with your clients, their recomendations, their needs, goals, you keep on calculating the cost for the best service you can provide..🎅

  8. Website value is not tied to its complexity: your "single room" vs "mansion". I would argue that the simplest it can be the more valuable it is. Simple means often a lot time spent on thinking less on producing. But you know all that – i'm just teasing, to get the discussion running 😃

  9. Thanks, you mentioned probe & investigate but my question is how do you ask your client what they earn to base your price & therefore pitch a growth? I think maybe it's my English nature but I find it almost rude to ask & investigate. I'm getting close to the question, just wondering how you approach so it doesn't hinder your client relationship?

  10. Ran, let's ay you and the client agree having the site COULD add $1,000,000 in revenue per month for the client – like you say, you cant charge them 1M for the site but you use that added revenue as a perceived value of the project. Do you have a risk factor (in the form of a percentage) of this perceived value that you use on all/most of your proposals? ie $1.000.000 – 20% Risk factor = $800,000 = costing for website. ?

  11. Thank you for the advice, I really liked the appartment analogy. What if I don't know yet if I'm going to need, let's say an illustrator, for the project or not ? Should I add illustration budget on the proposal as "optional/maybe" ? You are kind of saying that I should know that from talking to the client upfront, right? Nevertheless, clients may change their mind on the go, after I sent them the proposal. I'm thinking it can be interesting for them to have the illustration price on the proposal, like in a restaurant menu, so they can pick up what they want or at least think about it. I'm wondering how to deal with this particular question.

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