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Choosing colors for a new project is a daunting task for many (including myself).
There’s so much ambiguity involved:
How do I decide on my primary color?
How do I match it with other great colors?
How do I apply all of my colors thoughtfully to my website?

All of these questions are answered in this video through a simple & reliable 3-step process that you can apply to any project.

Timestamps:
00:00 Intro
00:39 Choosing a dominant color
2:00 Add two more colors
4:12 How to apply your colors

Check out our blog post on color (it includes a table explaining the meaning of every color): https://bit.ly/39fiw2R

If you want to learn more about how to apply color to web design and combine that with great typography, layout, strategy and everything in-between, then check out our 10k Website Process course: https://bit.ly/39fiPe1


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https://bit.ly/WebflowWebclass2020

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#choosingcolors #webdesign #graphicdesign

Thanks for watching the video!

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23 Comments

  1. As a frontend software developer, I really struggle with design. I am good in the back of the FE like logic, performance, and the whole architecture, and can work with CSS if I am given a design but coming up with it myself is difficult. Especially when it comes to colors. So we have primary, secondary, and accent colors. Then there are actions. They can also be primary and secondary. Now what colors to choose for those actions since accent color should be used for CTA. This is where I get lost haha.

  2. To my fellow designers and Ran Segall, whenever I'm going to design a landing page. I always tend to follow the company's color branding of their logo, is it a good practice? and is there a time when you didn't follow the brand's color. Thank you for this video, I learned, and helped me a lot dealing in with one of my struggles.

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