Last week Google updated its Help Center to include a new vertical: Dentists.
The change was first noted by Matt Casady who wrote about the update on Local U. Carrie Hill posted about it on Twitter.
How it works. Prospective dentists will need to complete verification before being eligible to advertise.
Why we care. If you’re a dentist or you’re running ads for a dentist, start going through the verification process now so you can get your LSA ads up as soon as possible!
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Nicole Farley is an editor for Search Engine Land covering all things PPC. In addition to being a Marine Corps veteran, she has an extensive background in digital marketing, an MBA and a penchant for true crime, podcasts, travel, and snacks.