Back in November 2019, when Google acquired Fitbit for $2.1 billion, we didn’t know what to expect.
It was pretty easy to anticipate that the company would begin transitioning existing Fitbit accounts to Google logins. That prediction came true in September 2022, with the tech giant’s announcement that all Fitbit users would need to migrate their account to Google by early 2025.
Now, it seems we’ve arrived at Google’s next landmark change to the Fitbit experience. The fitness app underwent a design change this week, with Google reorganizing the app to emphasize personalization, accessibility, and ease of use.
All of Fitbit’s content is now split across three tabs — The Today tab, the Coach tab, and the You tab. Each serves a distinct purpose and offers unique metrics to make the user experience more fluid.
The Today tab is all about daily use. It contains all of your favorite metrics, allowing you to check everything important to you at a glance. It’s completely customizable, so you can decide which stats to display. It also reveals your health trends over time, so you can see if you’re meeting your goals on a monthly basis.
The Coach tab contains a personalized selection of workouts, courses, and mindfulness programs. The routines are easy to filter based on the time you have available, the equipment you own, and your fitness goals. As with the previous version of Fitbit, users must subscribe if they want access to the full range of sessions.
The You tab contains all of your progress stats, achievements, and badges. This section also allows you to customize your settings and connect with other users.
All in all, the new Fitbit update is a change for the better. The app feels cleaner, more accessible, and easier to use. Users have been frustrated over Google’s handling of Fitbit over the last few years, mainly due to the company’s decision to make migration mandatory for all current Fitbit accounts. This update could be just what Google needs to turn over a new leaf for Fitbit’s future and recapture a disgruntled user base.
Robert Reeve
Robert is an experienced marketing professional with extensive experience working with brands to refine go-to-market plans, SEO campaigns, and content marketing strategies. A committed writer with a keen eye on the latest developments, Robert specialises in producing content across all things tech and marketing.