Full series – Branding, Packaging and Website design

Hi Creatives! So many of you have loved the chapters in this series, but most have only seen one or two chapters. So I wanted to release the full series as one video so you can binge and get the full brand experience at once!

Chapters
00:00 – Intro
00:30 – Brief
01:54 – Brand research
02:48 – Mood board
04:36 – Sketching logo ideas
06:08 – Wordmark in Adobe Illustrator
06:26 – Customising type
08:28 – Logo icon
10:12 – Colours
11:20 – Visual language
12:18 – Packaging dielines
15:24 – Packaging layout
18:04 – Packaging illustration
19:40 – Assembling the packaging design
20:38 – Exporting for print
22:30 – Printing and assembling at the office
23:23 – Baking for the shoot
24:08 – Product photography and editing
26:23 – Website design intro
28:03 – User journey
29:55 – Sustainability tips
30:45 – Wireframes
33:07 – Client check in
33:45 – Designing the website
37:02 – Testing the website
38:19 – Brand guide introduction
41:01 – Company background
42:07 – Tone and messaging
42:35 – Individual assets
44:03 – Real world application
44:49 – Bonus tips

Have a look at the prototype
https://xd.adobe.com/view/13aa0ba7-ec73-41a9-a36c-5f833d4c2ab5-46f9/?hints=off

Other links I mention
Skillshare course: https://skl.sh/3OA0T1T
WebAim contrast checker: https://webaim.org/resources/contrastchecker/

Organise your brand projects with a Milanote template
https://blog.getkayla.com/shop

More tips on Instagram
https://www.instagram.com/getkaylaapp/

#brandidentity #websitedesign #packagingdesign

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