On The Hero Show, I love having fellow entrepreneurs share their origin stories and personal journeys. My guest Andrew Aebersold has one of the most adaptable mindsets I’ve ever come across. After starting his digital marketing agency Mediaura over 20 years ago, he still maintains a spirit of reinvention that allows him to help clients tackle new problems.
I thoroughly enjoyed exploring Andrew’s early days designing websites before eventually finding meaningful work in behavioral health marketing. His unique ability to “translate” complex technical concepts into actionable solutions shows why communication and empathy are so critical in this field. Even after two decades, Andrew fights lingering misperceptions around marketing by educating clients on real costs and tangible value.
What I found most inspirational was Andrew’s commitment to integrity in an industry with slippery standards. He believes in doing right even when no one is watching, regardless of profits. Between his lifelong thirst for mastery and desire to ethically match businesses with customers in need…I realized entrepreneurial heroes come in all shapes and sizes.
If you want to hear key insights from a nimble-minded digital leader, don’t miss my fascinating discussion with Andrew Aebersold on The Hero Show today!
Other subjects we covered on the show:
• How Andrew and his wife use complementary “superpowers” to grow their business.
• Why mastery leads to passion when you dedicate yourself to excellence.
• How to strategically say “yes” to opportunities to spur quick growth.
• Tips for overcoming the “aura of doom” around marketing and lead generation.
• The importance of tracking lifetime customer value, not just initial sales.
• Creative ways to add value when clients outgrow your services over time.
• Why do many agencies overcharge for SEO services without delivering results?
• The key mindsets that set successful entrepreneurs apart from others.
• How telling your story builds brand familiarity even without hard conversions.
• Why transparency about pricing and profits builds trust and referrals.
The HERO Challenge
Today on the show, Andrew Aebersold challenged Christian to be a guest on The HERO Show. Andrew thinks that Christian is a fantastic person to interview because of his expertise in the traditional industry of manufacturing and supporting industrial air compressors. Despite working in this established field, Christian has also ventured into a separate business within the company, focusing on the Internet of Things and innovative monitoring solutions. This dual role presents a unique growth challenge, and Christian’s approach and insights from the past two years make for a compelling story. The dynamic of managing a successful traditional business alongside a tech startup within the same company, with both financial and strategic considerations, is a rare and fascinating occurrence.
If you want to know more about Andrew Aebersold, you may reach out to him at:
• Website: https://mediaura.com/
• LinkedIn: https://www.linkedin.com/company/mediaura/
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