Let’s explore everything about website footers to see if we can make our future websites better, and even improve existing ones.
[1] https://www.nngroup.com/articles/footers/
[2] https://www.orbitmedia.com/blog/website-footer-design-best-practices/#:~:text=Visitors%20expect%20to%20find%20contact,form%2C%20not%20an%20email%20link.
[3] https://www.nngroup.com/articles/better-link-labels/
[4] https://www.usertesting.com/blog/4-simple-tips-that-doubled-our-conversion-rate
[5] https://www.smartinsights.com/conversion-optimisation/ab-multivariate-testing/how-does-your-website-footer-impact-conversion/
[6] https://www.postmm.com/seo/site-wide-footer-links-good-or-bad-for-seo/#
[7] https://developers.google.com/search/docs/advanced/guidelines/hidden-text-links?hl=en&visit_id=637432275228747831-852490010&rd=1
[8] https://www.mariehaynes.com/footer-links-and-penalties/
Music: https://www.youtube.com/c/JoakimKarud/
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It's been really insightful & helpful, especially for a new WebDev like me .. keep cooking~
yourmom@atmyhouse lol
Last year I added a minimalist newsletter sign-up form to my footer and had a 300% increase in sign-ups over the following months and my analytics show that it was indeed the form in the footer that most people ended up using. It goes to show just how much of a difference a well thought out footer can make. I think the key is not making your client search for what they are looking for. Humans tend to be lazy, so they will quickly move on if they can't immediately find what they are looking for.
I have been listening to your videos at work all day. I really enjoy your in depth explanations and examples. Thanks.
I just wanna…quit gacha. Its not the same everything is gay its not like before when we had 1 million and more people.. now its just dead.
yourmomo@myhouse bruh
this series is so helpful still 2 years later. i wish you had more but i can see why they arent as "catchy". the most popular youtubers in this series are mostly selling the idea of being a web designer and not just telling me some useful things efficiently.
people want sold a lie so they can all make annoying websites for each other. probably a random comment on this video but just finished the one about uniqueness killing practicality so coming back to these again before i start on my first one.
when im not poor ill send you stuff fam ty so much
Thank you. It is something I've often wondered about, footers. Though I would love to know the difference in the example you gave about the designed by Websites of Toronto, vs the Website Architect, linking to the brandname… I don't see a difference. You say linking, which brings to my mind using the https addy of the Website Architect… so are you saying that actually linking versus just mentioning? Please define. Thank you.
🎯 Key Takeaways for quick navigation:
00:19 🌐 Website footers can enhance user experience, increase conversions, and impact SEO.
01:17 🛡️ A website's footer serves as a last resort for finding content and a second chance to convert users.
02:28 🔄 Three types of footers: normal, infinite scroll/mini footer, and contextual footers offer different navigation experiences.
04:06 🎨 Footer design should match your website's style and purpose, considering the size and type of business.
08:25 📈 A/B tests show that well-placed call-to-action buttons in the footer can significantly boost conversions.
Made with HARPA AI
Dude, that email address in your footer is the best!
Awesome explanation!
great analysis, very helpful 👍
11:40 – Depending on specifically how you do this? Can you please explain more? 11:41
at 5:52 did anyone notice the email in Contact
I'm loving your videos, thanks for providing these. I suspect with the case of Radley a brand like that may well change personnel every 2-3 years I'd bet nobody flagged in Google Analytics the cause of uplift and the importance wasn't known. I see so often ideas put to the side, revisited, work thrown away and redone again. Also in terms of footer links to external companies and SEO – I'd say ALWAYS link but could you manage the risk of perceived 'bad' practice by wrapping your link in a rel="nofollow" or perhaps even in some of the newer meta such as rel="sponsored"? Theoretically the nofollow will tell Google that you're not seeking link equity from the link and it's spider should not follow it, it can be combined with the sponsored meta to suggest that payment has been received for the placement of the link. That should mitigate the risk.
It’s funny that Google penalizes black hat behavior while the clearly engage in it on their own Gmail. Note how they moved the “delete” icon on ads so that while you are deleting a bunch of emails you will accidentally open the ads they feed you. Also peppering the adds mixed into read emails for the same effect.
Lot of these fancy ones wouldn’t pass a visually impairment test. Not looking for ADA nuisance lawsuits.
Best video I ever watched about footers! Thanks!
Very great job…very good training video…thank you👍🙏🌺
How does footer links affect internal links structure. For example the About Us page gets a link from every page on the website.
Hello from France. I love your videos. I have a small question. Is it relevant to put the sitemap in the footer?
Good content. Thank you!
Your videos are awesome. Thanks for sharing your knowledge!
Your contact email earned a sub😂 Lol!
This is amazing, thank you so much
Love your videos, they are incredibly insightful and help me to not feel so personally overwhelmed with choices as a beginner
I link to my different areas I serve in my footer. I currently use my keywords as anchor text. Is that black hat? Example one of them is Roanoke wedding photographer. Should it just say Roanoke instead?
🙏🏾
Have just discovered your channel. Love it! Nearly watched it all already.
Would be awesome to see you analyse some site with design mistakes, then mock up how you would have done it. EG: crappy looking footer turned in to a functional footer sort of thing.
Thanks again for the informative and humorous content … most of which backs up everything I try to convince my clients of every day. #vindicated 👍
very useful content. suggestion: please lower down the background music a bit more, it can be a bit distracting at times.
What do you think about links on footer when you have a sticky header with same the same links?
Witchcraft… Tell me more
Nice!
Good info, editing, flow and music choice. Nice work.
I chuckled when I saw the email address in the template
4:34 email address.
😁
I loved your discussion about footers, an important part of web design. Your discussion method was no nonsense, straightforward, and I was able to comprehend the information effortlessly, unlike some lecturers on topics that are either too esoteric or too bland, putting me to sleep so I have to keep going back over topics to retain the needed information. Which reminds me of my favorite aspect of this video… No Extraneous BS!!! I get so tired of consuming more information than i need for the topic at hand. Thank you for this excellently informative knowledge share!!!
know i know what to do, earned a sub
We need content like yours, keep up! I believe your channel will explode after this much work.
This video was helpful, thank you.
Great video
See dribbble, it´s better imo.
This channel is a gold mine! I’ve binged a few of your videos now and I love how clear your explanations are. I’ve already applied some of what I’ve learned from here to a redesign I’m doing for a nonprofit. Keep it up 👍
Who would have thought that there was so much to the humble footer? Good info on linking back!