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This is one of those things you won’t believe you lived without. You can show your clients exactly how many leads you generate for them. This also opens the door to offering performance guarantees if you want to. This is one of the keys to getting away from hourly billing or just trading time for money.

00:00 – Tracking leads with UTM parameters
01:33 – New ways to pitch your work
02:50 – Five UTM Parameters
04:10 – UTM Campaign
05:32 – UTM Source
06:10 – UTM Medium
06:52 – UTM Content
08:03 – UTM Term

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11 Comments

  1. I think this is starting to come together. I was looking at Traffic as a whole. Now I'm seeing the value in showing how much traffic MY campaigns are for a client. This would also be great for comparing different campaigns successes with actual numbers. Thanks Lee for putting this together as the lightbulb wasn't going on before!

  2. Is there a benefit to using UTM in the URLs vs Setting up conversion tracking with tag manager? I know they can work together I just mean outside of that. I usually like to keep shorter urls where possible.

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