2021 was the best year ever for my agency and I want to kick off 2022 by making sure you have the best year ever with your web design business!

In this hour long training I’m going to cover 3 simple techniques that are guaranteed to 2x/3x (at least) your project revenue and dramatically increase profitability while improving your process.

Even though this is an hour long training, I’m just scratching the surface here. For deep dives, spreadsheets, pricing guides, example proposals, scoping calculators, and more, make sure you join the Inner Circle — https://digitalambition.co/inner-circle

Spend a full year with me inside the Inner Circle and it’s going to be a game changer for your business.

0:00 – Intro
02:25 – The 3 Strategies
05:50 – Talk Price Early
13:01 – Bill For Everything You Deliver
58:40 – No More Milestones

source

44 Comments

  1. Thank you! That was hugely helpful. I'm sitting here listening to this as I bust my ass on a site that I charged one-third of what I should have. I need to make all the changes that you recommended.

  5. Hmm is it really such a dumb idea to be a freelancer? I just don't want to be responsible for 5 or 10 other peoples paychecks and then never be able to pursue something else if I want to, because that would mean that I also destroy the career of all my employees.
    I mean with Frames you have a small cheatcode for UI/UX and partially even development. So one could focus more on the other components and be able to deliver, no? Or maybe have freelance copywriters that you work with and you do everything else.

    I obviously see the scaling disadvantage, but with recurring revenue from management you can also financially scale, even though you can only do 4-6 projects per year.
    Maybe I'm looking for excuses but being a freelancer is so much more freedom than having an agency.

  7. About the pricing:
    1. Most of the time the clients (company) procedure is to pay partially? How to deal with this?
    2. If we go for monthly, let's say the client choose 6 months but at the 3rd month the client stops to pay?

  9. Great points, but we're all need to start somewhere and maybe start as solo before we can hire people as we grow, right? Except you are rich and started your company with all respective designer, UX, project manager and others.

  10. I still do things by myself, and the biggest issue I have is just not being able to deliver on time. There are far far too many grunt work business things that go on daily that suck time away and project work gets a pinch of time. I continually have to increase my estimates how long it will take because I'm so surprised how little time I actually have.

    That said, it scares me about the payment options because if I say 2 months and they can make two payments, the last thing I want is to drag on to 3 and 4 months long after they made a final payment and don't have their project done. This is why I find myself still allowing for a "last payment after launch" type deal. I don't like it, but real soon I'll need to hire someone anyway. That's not an easy process to figure out either. I can't pay a full time "living wage" to a very knowledgeable dev. And I don't necessarily want to hire a freelancer and fight with their own schedule and so forth. It's a pickle!

  14. So hear me out…

    I totally get the charging for all that we provide. I've been on the "low end website $$" boat for years but since last year have been boosting rates and charging for pretty much everything I/we provide. Previously a lot of services in a web design/dev project were just lumped in on the $2000 FULL site rate. Which at the end of a 40 hour scope creep project nets me like $50 per hour. a dismal rate.

    but here's when I started thinking about why I needed to raise rates and charge much more, your videos have been a huge eye opener.

    This is what made me think hard. we had a local electrician (a neighbor down the street in our development) come and install new lights, run wires and add ceiling fans. We had 4 ceiling fans installed in all bedrooms, and LED thin lights in my wife's office and another room. 8 lights in all and 4 fans. $3000. like WTF? really? Now I could have cut many holes in my ceiling, run wire after watching youtube vids, and then hooking things up. But we paid this guy with no second thoughts.

    I started taking that mentality with web dev projects after that. B'c what small biz owner is going to want to try to create some half ass website on their own? And when the biz owner comes back and asks why the site cost for 5-10 pages is $5K or more, I have good reasons to explain to him. I've also told one service person that I did a site for, "well if you can't pay $5K for a website, i certainly can't pay your rates next time".

    Thanks Kevin for downloading your brain into easy to digest videos for all of us.

  15. I just discovered Oxygen 2 weeks ago, been binging content and found your videos this week and joined the Inner Circle pretty much immediately…such great content thank you so much I'm really looking forward to absorbing and growing!

  16. Dude I wish I had learned all this 12 years ago, and I probably wouldn’t be a depressed 46 year old Jack of all trades , still living project to project, with zero money in the bank, even though I have been busting my ass, wrecking my body with 18 hour days, and all my clients love my work and always give me glowing reviews and referrals. DAMN. I feel like I’ve wasted so much time just treading water. I’m signing up for your inner circle 100% Thank you so much for all your amazing tutorials and advice. You’re a solid gold legend, no lies.

  18. Love it bro! Interested in signing up for the Inner-circle – not sure where to start. Going to be purchasing the agency annual license for ACSS soon as well. I’m hooked on your energy, knowledge and altruistic nature. Would definitely love to collaborate sometime. I’m getting ready to launch a grassroots agency here in Tucson, AZ and looking forward to implementing your knowledge. Keep it up bro. BTW, I think that’s a grunt style shirt you’re wearing (hehe). Seabee vet here – hooah!

  20. Damn. I didn't realize how much I was shortchanging myself by trying to wear all of the hats (and SERIOUSLY undercharging for my services). I'm actually a little depressed at the moment, because all I've really done to date is build cheap digital brochures. However, this is also inspiring me to reassess my business and skill levels. My goal is to get out of the "build sites as a hobby" and off the gig worker treadmill. I can see that I have some serious homework ahead of me.

  26. Really valuable content as always, thank Kevin! One question – how do you arrange the 'automatic withdrawals' when a client is on a monthly repayment plan? I can't see how that can be controlled/guaranteed. Cheers!

  27. This is awesome! I'm really interested in joining the inner circle. However I couldn't find the roadmap in the FAQ even though it says it should be there. Any chance you can provide the url for it?

  30. You are absolutely right and I have very bad experiences because of waiting content from client, working project to project and milestone payments. Another inspiring video and you are the reason for me to stick with Oxygen, Kevin. I honestly invite people to be a member of Inner Circle and it makes addiction, believe me 🙂

  31. I'm going to try and implement this, but i believe to be able to do this you must have a system in place to get webdesign clients on a regular basis, that's not really the case for me it's still really unstable, so i'll work on that first

  36. Gold, as always Kevin. Thanks so much!

    To anyone else wondering… Join the inner circle. Great community, great resources, great decision. I've saved money, by limiting consulting meetings, and increased income with the advice and resources that are there. Kevin is the man.

  37. Great video as always. You've convinced me that I have to start doing copy myself. I've got one project that has been sitting for six months! How do you make sure you get enough info from the client so you have enough to pass off to your copywriter (i.e. years in business, quick facts, etc.)? Do you have a standard list of questions?

  38. Great, in my infinite wisdom figured that I'll watch the video right after I sent out some proposal. Pretty much pulling my hair right now. Although I'm technically not in the lower price range group by a hair, still checked most of the "incorrect boxes". Ugh. Oh well, glad I finally took the time to watch this. Thank you Sensei! This will definitely be a guide going forward. Might not be able to implement everything right away but surely parts that are possible. Cheers! 🤙

  39. Hi Kevin. How does one come out of this rut when currently stuck in it? Lots of pending/unfinished projects, no money to hire good hands… What steps can I take to come out and really be able to apply all you've talked about in your video?

  40. literally if you set the price to $1000 if you are beginner with no portfolio, nobody gonna even notice you… these "set the price higher" tips are bullshits… everyone need to start with low price so they can find client and then grow

  42. Spot on content Kevin! Stuff that I would add as well in the two D's, is the communication part (like email marketing, social media marketing) and as well some security build around the website. What have you if your website/company is hacked?

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