Capitalizing on trends in design and business is a great way to stay culturally relevant and assure your success. In this video, I share 12 Trends in Graphic Design for 2022. Join me in exploring these contemporary trends you can use to inspire your designs and build your brand!

1. DIVERSITY + INCLUSIVITY
2. METAVERSE
3. DATAVIZ
4. MUTED TONES
5. VINTAGE APOTHECARY
6. ECO EVERYTHING
7. IRIDESCENCE
8. MODULAR GEO
9. TRIPPY TYPE
10. MOVING MARKS
11. TRUE GRIT
12. VERY PERI

I was in the fashion industry for 15 years and travelled the globe shopping for trend 3x a year, Tokyo, London, Milan, Berlin etc. Trend hunting was my job. I’ve worked with major trend houses like WGSN, Stylus, JWT, Pantone. The one thing I’ve learned is that trends are never limited to specific periods of time and are very fluid in how they appear. Trends are revisited, altered, revised – new perspectives are added – they disappear and then they come back over and over (particularly in the fashion industry) (Russian Constructivism – 100 years old – never really goes away). Some trends take a few years to grab hold and become recognizable as popular. Some people, who may see and recognize trends early – may be mentally registering them way before other people so they may seem older to them – but not others. To many folks who have no formal training in art/design history they are totally new. I can never assume the knowledge base of my audience. I hope you are inspired.

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This video is targeted to my channel’s audience of entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, design, trend, marketing and communications.

Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip gives design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves or for the clients they serve.

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49 Comments

  20. Edited, because I missed Mr. VanDusen's information in the description where he clearly stated that trends come in waves and differ from region to region..
    Good round up of trends, sir. I do appreciate the tips. Some of these trends are getting "old" in some parts of the world. I guess it all depends on where in the world you are, like you mention in the description. Especially the vintage apothecary (which first started to be trendy in Northern Europe/UK for well over a year ago), eco and muted tones. It's never wrong to get tips though, and I will subscribe to stay in the loop. Well done video!

  21. Love your channel, Philip! Lots of admiration and respect to you in your knowledge of trends, colors and graphic designs being incorporated within various industries. I stumbled into your channel last year and based some alternative designs in my voiceover logo based on your 2021 trends. I will be doing the same this year and look forward to creating new designs based on your 2022 trends forecast. Thank you for sharing your passion and love in the creative side of marketing!

    Charlie Weirauch, III
    THE POWER OF III
    “Everything happens in 3’s!”

  32. The "Years Trends" always inspired me. I look forward to them and this year, the Moving Mark hit home and inspired me the most! TY for sharing as always Philip! Have a Happy, Healthy, Blessed and Creative 2022! All the best…Daniel

  34. Every year I wait for your design trend prediction because it's one of the most precise and useful imo just to find my font in one of the examples this year. Thank you for this crazy surprise in 2022!

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