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Home SEO News Paid search tactics for brand dominance in 2023

Paid search tactics for brand dominance in 2023

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In search, one of your most effective and profitable strategies is to leverage your most valuable asset – your brand. People searching for products by brand name are further along in their buyer journey than those that don’t – a fact often overlooked. Making the most of your brand in paid search can lead to a significantly shorter sales cycle.

Join this engaging webinar and learn how to protect your brand in a competitive search landscape.

Register today for “Paid Search Tactics That Will Give You Brand Dominance in 2023,” presented by Adthena.


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About the author

Cynthia Ramsaran is director of custom content at Third Door Media, publishers of Search Engine Land and MarTech. A multi-channel storyteller with over two decades of editorial/content marketing experience, Cynthia’s expertise spans the marketing, technology, finance, manufacturing and gaming industries. She was a writer/producer for CNBC.com and produced thought leadership for KPMG. Cynthia hails from Queens, NY and earned her Bachelor’s and MBA from St. John’s University.



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