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    This day in search marketing history: January 28

    Google begins experimenting with featured snippets in 2014, Google started answering complex questions at the top of its search results with detailed responses...

    Yandex ‘leak’ reveals 1,922 search ranking factors

    A former employee allegedly leaked a Yandex source code repository, part of which contained more than 1,900 factors the search engines uses for ranking...

    This day in search marketing history: January 27

    Google AdWords API launches In 2005, Google launched the Google AdWords API. Google said API usage would be free, though activity was capped via a...

    Performance Max for B2B: 4 best practices

    Google strong-armed ecommerce marketers into Performance Max campaigns in 2022 by deprecating Smart Shopping and Local campaigns in favor of fewer levers and...

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